IRL Motorsports Welcomes Max Hart as Official Brand Ambassador
At IRL Motorsports, we're delighted to welcome professional UK and European TCR racing driver Max Hart as our newest Brand Ambassador.
As a company proudly based in Ireland, we're passionate about supporting local talent and helping drivers maximise their performance both on and off the circuit. Partnering with Max is an exciting opportunity for us to support an ambitious driver competing at the highest level while continuing to develop the most realistic racing simulators available.
Supporting Performance On and Off the Track
To help Max prepare for the demands of the TCR season, we supplied him with a fully customised, state-of-the-art IRL Motorsports turnkey racing simulator.
Designed specifically around Max's driving style and requirements, the simulator allows him to train between race weekends, learn new circuits, refine racecraft, and build consistency before arriving at the track. Modern motorsport is won through preparation, and simulator training has become an essential part of every professional driver's programme.
Developed Using Real Driver Feedback
One of the biggest advantages of working alongside a professional racing driver is the invaluable feedback that helps us continue improving our products.
Working closely with Max, we fine-tuned every aspect of his simulator to closely replicate the feel of his real TCR race car. This included optimising the seating position and angle, pedal stiffness and rebound, steering weight, force feedback, and the fine detail that allows the simulator to feel as close to the real car as possible.
The result is a simulator that gives Max the confidence to train effectively while providing IRL Motorsports with real-world data that helps us deliver an even better experience for all of our customers.
Looking Ahead
This partnership is only the beginning.
We're excited to support Max throughout his racing journey and look forward to sharing behind-the-scenes content, simulator setup insights, race weekend updates, and exclusive projects with our growing community.
At IRL Motorsports, we're committed to building premium turnkey racing simulators that deliver professional performance for drivers across every motorsport discipline.
We can't wait to see what Max achieves this season, and we're proud to be part of that journey.
Built by Champions. For Champions.